vPhrase's self-service BI platform, Phrazor, provides insights from data in human language. While popular BI platforms use visualizations, Phrazor uses language because complex inter-relationships between data-points and deep insights are difficult to communicate without using language. Besides, Phrazor can also create personalized reports at scale in seconds. Phrazor summarises data into a few bullet points, highlighting key insights required for decision making.

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